Climate Change is affecting the coffee belt production areas, through the increase of temperatures, plagues and diseases that are incubating, generating great concern in the buyers markets and especially, those who depend on their coffee economy.
«Due to this situation, it must begin to take concrete actions such as starting the study of new coffee production areas, in addition to improving the genetics of the current plantations to face better the climate changes with varieties adapted to these new conditions», says a report of AgroWine Lab Business Accelerator.
New coffee plantations should start to be established, since these changes in climate are affecting the quality and production of coffee in countries such as Magadascar, Indonesia, Ecuador, Colombia, Brazil, Mexico, Peru, Nicaragua, Colombia, Ethiopia, Tanzania and Brazil. among others.
In several countries, the gathering of information and analysis through «AgroclimaticBig Data » is already being discussed, where new potential sectors could be defined and formed to establish coffee plantations successfully, where productions with greater profitability are achieved that serve to sell both to large purchasing companies, as well as to the specialty coffee category.
A work must be done thinking about the health and sustainability of the coffee production of all the producing countries, therefore, the mere fact of beginning to define new productive areas of this coffee bean, generates great challenges such as preparing the ecosystem both socially and productive.
Maximiliano Morales, agronomist and strategist of the coffee area of AgroWine Lab’s agribusiness business accelerator – who is working on initiatives in new unexplored areas until today – is emphatic in pointing out that countries such as Colombia, Ecuador, Brazil and others should lead a strategy integrated that includes the productive theme (search for new territories of coffee production), agronomic management and especially, innovative coffee marketing strategies to position the Ecuador´s coffee as one of the products of greater diversity and high quality in the market.
Maximiliano Morales suggests that Coffee Producing Countries where the vast majority of producers are small coffee growers, should lead a strategic alliance between the state, the associative agro-industry and the private sector, which defines the specific objectives to be achieved, looking what the international coffee market is experiencing.
This is a broad and long-term challenge that involves working on genetic improvement for the adaptation of coffee to new production areas, as well as coffee marketing strategies for the revaluation of current coffee plantations at full production to help optimize the marketing price, all thanks to the improvement in the quality of the selection that is being exported.