THE ABSENCE OF AN STRATEGIC GRAPE-WINE GROWING PLAN HOLDS UP DEVELOPMENT IN BIO BIO

Although the Bío Bío Region is developing many initiatives to attain a position as a high-end wines producing zone with high added value, its bigger weakness is that it doesn’t have a Regional Strategic Grape-Wine-Growing Plan that defines, organizes and projects the activity on an integrated way that is affecting the attraction of new investors to produce higher quality wines in the area, says the report of AndesWines.com
While in countries like Spain are taking away vineyards because of the oversupply of cheap wines and Australia is ruling out wine-producing zones because of the drought and average low prices, in Chile are betting on developing the field with new vineyards in remote areas like Limarí, Elqui, San Antonio, Colchagua and Leyda.

Is essential that the strategic wine-growing plan for the Bío Bío Region will be developed in a long-term vision helping all productive chain– mission grape, moscatel and high-quality grapes producers, small, medium and big-sized vineyards- to identifiy the existent business oportunities; and to prepare themselves to the reconversion of the vineyards. In the reconversion they will need to invest in technology and in new ways if management and winemaking.

Because of that, AndesWines.com began a strategy to attain a position and to develop new niches in the Bío Bío. Wine Tourism and to boost the production of sparkling wine and high-end wines will be its goal. AndesWines will be able to do that thanks to the support of Francois Massoc, oenologist and winemaker consultant.

The first stage included a survey in Chillán to detect the interest of local producers to develop wine-growing projects with high added value like sparkling wine, by means of a talk that explained and projected what the region needs to achieve that goal. The forthcoming meeting was a sucess and laid the foundations to continue the search of oportunities for the south of the country.

In the second stage, strategic alliances and business were agreed in the last field trip in Bento Gonçalves, Brazil, between 17 to 23 of August, visiting Miolo, Aurora, Salton, Casa Valduga, Lidio Carraro and Cava Geisse vineyards.

On this matter, AndesWines.com organized a brazilian sparkling wine tasting in Santiago to improve integration, an example of successful example of Brasilian sparkling wines, despite they have more technical limitations to produce high-end wines, they have managed to create a high quality product.

In despite of the Bío Bío Region hasn’t implemented an strategic wine-growing plan giving the guidelines and form to optimize the activity duties in marketing, communication and enologic tourism, we are going to develop a focused work that will need the support and finnancing of government institutions to begin a professionalization process, by means of training and specialized consultancy of the regional vicultural field.

This process take into account the implementation of vinicultural projects by oenologic consultancies, viticultural and commercial techniques boosting the development of the “family, crafted and boutiques wineries”, where grape quality is exceptional or the product have a attractive identity.

To make this, the producer will have to invest in vine clones adapting to the chosen areas; in the necessary technology to achieve the pursued purposes and in training to obtain the necessary/required knowledge to manage in a sustainable way his business. Furthermore, they should follow a production protocole that will be the basis to sell his grapes, wines or alternative products in more higher prices than regional average – stated AndesWines’ report.

Andes Wines Communications ™
(56) 9 – 9-219 7117
andes@andeswines.com

Grapes are good…wine even better!!!