INTERVIEW TO ANDREA SARTORI, PRESIDENT SIMEI-ENOVITIS

Andes Wines interviewed ANDREA SARTORI, PRESIDENT SIMEI-ENOVITIS, the biggest international biennial trade show for those who make real innovation in the field of machines, equipment, products and services for wine preparation, bottling and packaging. About 9000 trade operators from 100 nations visit the fair every year.
How many exhibitors does Simei/Enovitis host this year?

The 2009 exhibitions will have to face an economic situation that shows some critical aspects at global level. However, following the state of the participation applications, which today are still going on and thus it is not possible to provide definitive data, we notice that our exhibitors are not frightened by this situation. On the contrary, they consider trade exhibitions as a possible antidote to fight the recession. Indeed, SIMEI and ENOVITIS carried out an interesting survey among the companies to understand which is today the validity of specialized trade shows in encouraging the meeting between demand and supply. It turned out that, taking part in a consolidated appointment, recognized as internationally strategic, is surely a sign of a company’s good health, a message of optimism and trust towards the market.

How many countries do exhibitors/visitors come from?

SIMEI and ENOVITIS are international events and welcome visitors really coming from all parts of the world (about 9000 trade operators from 100 nations), also thanks to the comprehensive promotional campaign planned in many foreign markets. On the exhibitors’ front, of course SIMEI and ENOVITIS have always been an exceptional showcase of the technological “Made in Italy”, as regards the enological and beverage worlds, as well as vineyard and olive-grove growing. This is a sector, whose leadership is recognized at world level. Indeed, the last edition hosted exhibitors coming from 28 countries, as a testimony to the worldwide validity of our exhibitions as real business opportunities.

What is the main objective of Simei/Enovitis? Is it open to public or just to people related to wine and olive oil industry?

SIMEI, International Enological and Bottling Equipment Exhibition, is the biggest international biennial trade show for those who make real innovation in the field of machines, equipment, products and services for wine preparation, bottling and packaging. It is the privileged showcase to display and allow to “touch” the results of the companies’ investments in research&development. Our trade shows offer a complete itinerary from the vineyard to the cellar. Indeed, ENOVITIS, International Vine and Olive Growing Technics Exhibition, is the strategic moment for the international vine- and olive-growing production chains, to have a closer look at all the last innovations of this productive sector and keep up to date on the technological evolution in progress.

SIMEI and ENOVITIS are specialized trade shows and thus, our visitors are almost all technical trade operators. They are a selected target, really interested in what is being displayed at the exhibition. However, the admittance is free and free of charge for everybody. Several initiatives, such as the Wine Bar and the Oil Bar, more related to relaxation and conviviality, which worked very well in the last edition, will be re-proposed and will represent an occasion to taste high-quality Italian wines and oils. Especially addressed to foreign visitors but also to the general public, this initiative has the further object to consolidate the promotion of Italian wine and oil abroad.

What type of activities did Simei/Enovitis plan for visitors? Any particular seminar or meeting?

As usual, SIMEI and ENOVITIS will not only be an exhibiting showcase, as we think that an exhibition should always be a business occasion, but also a moment of exchange of information, of views on the most topical themes regarding the field, in a perspective of growth and updating of the sector. Thus, also this year, insight moments will be proposed by a conference on vine-growing and another one on olive-growing and oil. In addition, a historical exhibition will be dedicated to bottling.

Andes Wines Communications
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