INDIA LEADS THE WAY IN THE IWSR’s FASTEST-GROWING SPIRITS BRANDS LIST

PRESS RELEASE 3 JULY 2011

The top five fastest-growing spirits brands in volume terms are Indian and all are sold almost exclusively in their domestic market, according the The IWSR’s fastest growth spirits brands list, published in the August issue of The IWSR Magazine.
ABD’s Officer’s Choice whisky tops the list, closely followed by UB India’s McDowell’s brandy; both brands grew by more than 2.9m nine-litre cases in 2010. UB India is the leading producer in India and owns four of the five largest growth brands and eight brands in total in the top 25. The continued growth in India is attributed to its population growth, its increasingly important status in the world economy, and the consequences this has had on personal wealth.

Ten whiskies feature in the top 25 largest growth spirits brands, eight of which count India as its lead market. The leading market for Diageo’s Johnnie Walker, ranked 14th in the list, is duty free/travel retail, although at just 11% of its total sales Johnnie Walker is the most international brand featured in the top 25. Suntory whisky, whose main market is Japan, also features in the top 25.

Vodka also features heavily with eight brands in the list. As with whisk(e)y, the leading growth brands were concentrated in one area, in vodka’s case – Russia, the Ukraine and Poland. Synergy’s Belenkaya vodka is ranked sixth, having grown by more than 2.1m cases in 2010.

Belvédère’s Krupnik vodka is the fastest-growing vodka from Poland. Stock Spirits have two vodkas in the list, Zoladkowa Gorzka and Stock Prestige, both with Poland as their key market. Also, Stock Spirits’ low-strength flavoured vodka range Lubelska ranks 19th in the list. The success of Lubelska is derived from its appeal to younger consumers, although it is said to have also attracted regular vodka drinkers.

The article in the August issue of The IWSR Magazine also includes the following lists:
Top 25 fastest growth whiskies
Top 20 fastest growth vodkas
Top 15 fastest growth flavoured spirits
Top 20 fastest growth rums
Top 10 fastest growth brandies (including Cognac)
Top 5 fastest growth gins
Top 5 fastest growth tequilas

More information at http://www.iwsr.co.uk

Andes Wines
andes@andeswines.com
(56) 2-3702997
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