FOREIGN WINES TO BE SOLD IN CHILE AS A EFFECTIVE STRATEGY

In Chile several consumers like Chilean citizenships, foreign residents and tourists are willing to buy and taste foreign wines like Malbec from Argentina, French Wines, Italian Wines, Tannat from Uruguay, Brazilian Sparkling Wine or Australian Syrah, however the sale strategies have not been focused to promote the exit of many of these wines that are immobilized in the country.

This fact motivated the wine marketing company of Andes Wines to include foreign wines in their future sales starting in August due to the fact that many current clients requested them these type of wines.

“We will invite all the foreign wineries that have wines in the country to join our next wine sale in August, considering we finish this week our third wine sale in Mall Paseo Quilin with total sales of over U$120.000 for only 30 days. The majority of the clients have asked us if we will have foreign wines for the next event and we decided to have 30% of wines from countries like Spain, France, Italy, Argentina, Brasil, Australia or any interested, indicated Maximiliano Morales, General Manager of Andes Wines.

In the last months the sales of Andes Wines were consolidated as an effective channel of commercialization of small and medium size producers of delikatessen and wines from all wine valleys from north to south, all of them with limited productions and from high standard quality with very competitive prices.

The wine prices go from U$2 up to U$25 dollars the bottle that is why we believe that it is a great business niche for the foreign wineries that have their stocks immobilized in Chile.

The wineries that are participating in this last wine sale are Von Kremser, La Rosa, EOV, Santa Cruz, Valle Secreto, Calyptra, Portal del Alto, Lagar de Bezana, Terramater, Spanish Berries Pacharán, Olive oil and Avocado Oil, and the handcrafted beers The Capital and Edelstoff.

andes@andeswines.com