ANDESWINES LINKS POLO WITH WINES IN ARGENTINA

The Andes Wines’ representative in Argentina, Gabriela Luna Romano, said they will began the development of a sport marketing this week through AndesOne.com, subsidiary of the trans-andean company. The objective will be to develop and to improve the organization of sporting events in Argentina, thanks to the incorporation of Ezequiel Mones Ruíz.
Because of his passion for horses and the practice of different equestrian sports like polo, Ezequiel Mones Ruíz has stood out in his surroundings, awakening a great interest in the chilean company. Because of that, it will support the whole positioning and developing process of polo in Buenos Aires, because AndesWines has strong business ties in latin america.

“Thanks to that association with wines, over the last 6 years in Argentina and 8 in Latinamerica, AndesWines wants to develop a great variety of thematic events that will be in charge of Mones Ruíz”, said Gabriela Luna Romano in Buenos Aires.

Ezequiel Mones Ruiz began to pratice horseback riding, specifically show jumping in different categories. Then he began to compete in eventing or three day event (3DE), an equestrian event which comprises dressage, cross-country and show jumping. That requires a very rigorous training because of the efforts and requierements of the different tests, since he is competing in national and international one-star cathegory
competitions

“We always celebrate savoring a sparking wine and the closing wine reception in every polo or show jumping competition. This is an ubiquitous activity for the culmination of these events, and there is where we can share, promote and run our activity” states AndesWines.

“The main objective is that, from the AndesWines’ attained prestige and its international level, we will be able to use this platform to increase the commercial strategies in the medium and long term, specially in the regional environment, where Chile and Argentina took the iniciative, boosting tourism, regional and vinicultural products and wineries positioning” assured Ezequiel Mones Ruiz.

Andes Wines Communications ™
(56) 9 – 9-219 7117
andes@andeswines.com

Grapes are good…wine even better!!!