Chilean wine marketing and strategy firm Andes Wines announced the beginning of its new spin-off project “WineAmix: Wine Digital Laboratory”.
Wine Amix’s main objective is to fuel innovation in the winemaking, food, tourism, and entertainment businesses with the use of digital tools. For this purpose, it will offer a custom-made service in the design and implementation of digital tools to improve customer relationship management initiatives, as well as generate and/or increase sales using the Web as a tool.
Andes Wines aims to develop and deliver high definition web applications starting with an interactive “wine-quiz,” a game platform that will bring together winemakers and consumers in 15 countries.
Andes Wines begun to search for investment partners in Silicon Valley and NYC area.
Andes Wines´ spin-off emerges as a result of the firm’s ten years of experience in the international markets after becoming the first wine marketing firm in South America, with an office in Santiago led by the company’s CEO Maximiliano Morales.
andes@andeswines.com
twitter: @andeswines
