Stu The Wine Guru started his business related to wine in August of 2009 but has been 15 years in the making. Stu started in the music business 20 years ago, in sales and marketing. He travelled extensively throughout the U.S and Canada visiting music retail accounts. He is the host of The Radio Show “Wine Talk with Stu The Wine Guru” with listeners all over the world and he writes Wine Articles & Reviews that have been selected and published by  Yahoo and The Examiner.

He also has “My Wine 101 Video Series” which has now appeared worldwide on the internet. He produces 1-2 per month with different wines from different regions and varietals.

On a trip to Northern California, I was on a business lunch and my client asked me to try some Cabernet. I had not traditionally been a wine drinker, but thought ok, when in Rome. I truly liked what I had tasted and the journey began there. While I was back home in NY at the time, I would read every book and magazine about viticulture and oenology and wine I could.

I travelled the world over the next 15 years, going to Italy, Spain, Portugal, France all over Europe and the surrounding countries, experiencing wines at vineyards and wineries. I would ask the owners to take me into the vineyard and teach me about the grapes and growing them, viticulture, oenology. I was lucky enough to have persuaded them to do so, because I received an education that no one would have received from them.

Feeling that I needed more and to immerse myself in the consumer end, I took a position as manager of a local Wine and Spirits store which was part of a chain in South Florida. I quickly became keenly adept at learning the palettes of my clients and broadening my own. While at work many, many hours a week managing the store, my clients would ask me to do private wine tastings, and manage their collections. In doing so, the idea for “Stu The Wine Guru” was born. My wife actually gave me the idea for the name because she told me I was my clients “Wine Guru”. It stuck and I decided that I would start a wine consulting business and brake away from the retail end. I already had a built client base.

The radio show actually came about as an idea to talk about my wine experiences, travel around the world and to educate wine enthusiast about wine. I also was very familiar with the wine makers that would eventually be guests on my show. I am all about the education of wine and sharing it with everyone. I wanted a platform to talk about the Stu The Wine Guru website I had set up, and Radio was the perfect platform.

The show started in October of 09′ and through fantastic word of mouth and buzz within the industry, it took off running. I receive hundreds of emails each week from listeners all over the world. It quickly went from a National to an international show, almost in the blink of an eye. I was inundated with requests from Wine Makers and Vineyards to be a guest on the show. I sort through the requests daily and continue to be selective as to who I choose. The concept is simple: Match the Wine Makers with the Wine enthusiasts and you have a great combination for a show. My listeners travel, have a thirst for education about wine and enjoy hearing the experts and Wine makers talk about it. They learn and they consume the wines of the guests I bring to them and wines I recommend. In fact, they email me back with their opinions on the wines they hear about on my show, and 90% are favourable.

To offer unmatched exposure to all of the wine related companies and services AndesWines represents, through all of the Stu The Wine Guru promotional markets: Radio, Written Review, Video presentation.

All are equally strong. I can take a wine company I.E.: Vineyard or Wine Producer and have them sponsor my show and be a guest, Write reviews for their company and wines, and do a Wine Video for them, and accomplish unmatched exposure here in the states and worldwide at a fraction of what it would cost them to hire companies individually to try to accomplish the same.

I have a captured audience of followers who each week look forward to learning about new wine companies and wines. They can’t wait to buy them and experience them. Wine Producers and Wine Related companies get a straight link to the consumer. Immediate feedback.

This alliance will be great for both of us. Everyone wants the exposure and it works all the way around for everyone involved: AndesWines, Stu The Wine Guru, The Client and The Wine Enthusiast Consumer.

I look forward to getting this underway and working hand in hand to serve the wine public.

andes@andeswines.com

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